ADNOC Distribution Receives ‘Brand of the Year’ Distinction for Second Year in a Rowback

Updated: 2016-11-12 17:50:45  Font Size: TTT

ADNOC Distribution has been honoured for the second consecutive year with the ‘Brand of the Year’ distinction at the World Branding Awards 2016 in the National Award category for service stations sector. The title validates the brand’s excellence in the distribution and marketing of petroleum products and allied services within the UAE.

Saeed Mubarak Al Rashdi, Acting Chief Executive Officer of ADNOC Distribution, received the award at a special ceremony hosted at the Kensington Palace in London. The event was also attended by Khalid Hadi, Vice President of Allied Services Division at ADNOC Distribution.

Commenting on the win, Saeed Mubarak Al Rashdi said: “As a leading national enterprise, ADNOC Distribution is committed to providing quality products and services based on our customer focused strategy. In line with this priority, ADNOC Distribution seeks to meet the dynamic needs of our customers on par with the highest standards. This approach has helped ADNOC Distribution maintain its leading status in the local market through adopting innovative solutions that achieve greater productivity and significant efficiency in our operations.”

Al Rashdi added: “Today, we are glad to achieve this honour from the World Branding Forum for the second year in a row. We work relentlessly to ensure employee well-being, preservation of the environment and conformance to the highest standards of health and safety in our day-to-day operations. Such distinctions inspire us to continue retaining the trust of our loyal customers, while keeping our competitive edge in the industry.”

The World Branding Awards is given away by the World Branding Forum, a registered non-profit organisation. The awards, which recognise the achievements of some of the world’s best brands, includes three major tiers – the Global Awards, Regional Awards and the National Awards. The Global Awards honour international brands, the Regional Awards are given to brands that score highly in a region, while the National Awards are conferred to brands that are household names in their countries of origin.

ADNOC Distribution bagged in June 2016 Best Contactless Solution and Best Payment Innovation of the Year awards at the annual Middle East Smart Cards & Payments Awards ceremony held in Dubai. The company won both awards following stiff competition from major financial institution and government entities in the UAE, Middle East & North Africa (MENA), India, Sri Lanka and Turkey.

The company also won in May 2016  the ‘UAE Superbrand 2016’ status for the third consecutive year for its excellence in the distribution and marketing of petroleum products and services within the UAE and overseas.


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